In this digital age, it’s important that businesses find ways to drive traffic to their websites. While search engine optimization (SEO) is an excellent way to get the word out about your site, it isn’t the only way. In fact, some studies suggest that as much as 90% of users won’t find you with search engine results alone. With that in mind, here are seven ways to drive more traffic to your website that aren’t SEO.
The best way to get people to find your site is to have them find your site. Word of mouth is still the most effective way to get people to go to your site, but you have to make it easy for people to talk about your business. One of the best ways to do that is through content marketing. You can create blog posts, videos, and podcasts that are relevant to your industry. Then, you can use social media to promote those pieces of content. This increases brand awareness and makes it much more likely that people will visit your website.
Paid ads are a great way to drive traffic to your website, but they’re not necessarily SEO. Paid ads could include things like Google AdWords, Facebook Ads, and Instagram Ads. Ideally, you would create an ad that does two things: resonates with your target audience and sends them to your website. This is a good option if you have a small budget, but it can get pricey if you launch advertising campaigns with a wide reach.
While paid ads are a great way to drive traffic to your website, they aren’t SEO. That is, the traffic that you get from those ads won’t show up in search engine results. That’s why social media advertising is such a great option if you have a small budget. Rather than sending people to your website, you can send them straight to your social media pages. This can introduce new customers to your brand and get them interested in your products. As an added bonus, it can also send people to your website.
Live streaming can be a great way to drive traffic to your website, but only if you do it right. Ideally, you’re not just broadcasting a sales pitch. Instead, you’re hosting a call-to-action that is meant to get people interested in your brand. Many social media sites, such as Facebook and Instagram, offer live-streaming services. They also offer paid advertising, which can help you to generate traffic to your website.
Product placement and sponsorship can be a great way to drive traffic to your website. It’s smart to go this route only if your brand can align itself with a good cause. For example, if you sell baby products, you could partner with a charity that works to save babies from dying from sudden infant death syndrome. In return for funding the charity, you can get your logo and branding on their marketing materials. This can drive traffic to your website and help your brand get a good name.
Like live streaming, video marketing can be a great way to drive traffic to your website. With sites like YouTube, Facebook, and Instagram making it easier than ever to create and host videos, there’s no excuse not to use this method. It’s important, however, to make sure that your videos aren’t just advertisements. Instead, they should be helpful and engaging. You should have a call-to-action at the end of the video that sends people to your website.
If you have a large budget, Google AdWords can be a great way to drive traffic to your website. Unfortunately, it’s not cheap. In fact, it can be quite costly if you don’t know what you’re doing. To make the most out of it, you should make sure that your website is optimized for Adwords. This means that it has the proper keywords and uses the best layout for click-throughs.
There are many ways to drive more traffic to your website, but not all of them are as effective as you might hope. While paid ads, social media advertising, and product placement can be effective, they aren’t as reliable as SEO.
